Meta, Facebook’s parent company, is looking at a new social media platform that could potentially compete with Twitter as the company continues to struggle under CEO Elon Musk’s leadership.
“We are exploring a self-contained decentralized social network for sharing text updates,” a Meta spokesperson said in a statement to The Hill.
“We believe there is an opportunity for a separate space where creators and public figures can share timely updates about their interests,” they added.
Decentralized social media networks, which typically allow users to form separate communities and establish their own rules and guidelines, have grown in popularity in the wake of Musk’s chaotic takeover of Twitter.
Mastodon, one such decentralized network, exploded in popularity after Tesla’s CEO bought Twitter last fall. It grew from less than 500,000 active users in late October to more than 2.5 million users in early December, increasing every time Musk made controversial decisions, according to The Guardian.
However, some have found the decentralized network too complicated to serve as an adequate alternative to Twitter, with the number of Mastodon users falling to around 1.8 million users in early January.
Meta has followed Twitter’s lead on several issues since Musk’s takeover, launching a verified subscription service similar to Twitter Blue and restoring former President Trump’s access to his Facebook and Instagram accounts after he was reinstated at Twitter.
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