“President Nadine” of her own company: Nadine Luster is launching new businesses online

MANILA, Philippines — If award-winning actress Nadine Luster hasn’t been in the limelight much lately, it’s because she’s been very busy building her online business, or should I say business.

Dubbed ‘President Nadine’ by netizens for her meticulous and thoughtful approach to life, she now spends a lot of time making sure her online businesses, nadinelustre.store and betty-blooms.com, run like well-oiled machines. Nadine has just launched her online stores on Shopboxo, which is a free and easy-to-use app and web-based online store builder with integrated online payment, inventory management, order tracking and delivery features.

The newest of her two online ventures is nadinelustre.store, where her recently launched Luster fragrance is available. It will carry new Luster products as they are introduced to the market. She also sells a selection of premium items from her own personal wardrobe in store.

The other store, betty-blooms.com, is the “tambayan” for people who share Nadine’s passion for indoor plants. Visit the store to shop for plants, accessories and other plant essentials, as well as a selection of lifestyle products handpicked by Nadine herself.

Since these two online stores are quite new, the actress-turned-entrepreneur is very hands-on in both businesses. She has her mind set on making these online businesses successful businesses and is wasting no time in making it a reality. She is thus grateful to have set up her online business with Shopboxo as it provides solutions to her problems.

“It can be a bit difficult to run an online business, but I’m glad Shopboxo is there to make things easier. It only takes a few minutes to set up your own in-app store, and the best part is that it’s free,” said Nadine.

According to Shopboxo CEO Kaniyet Rayev, their app’s interface has been intuitively designed to make it easy for online merchants to use.

“Uploading a product to an online store is as easy as uploading a story to IG. Real-time order tracking is as simple as scrolling through Facebook comments. With Shopboxo, our goal is to give small players with big ideas a real chance to realize their visions, which might otherwise be unattainable due to lack of funds or technical know-how. Our goal is to finally make e-commerce the true equalizer it has always had the potential to be,” explained Rajev.

Promising to be forever free, Shopboxo allows even non-techie online sellers to build fully functional online stores in minutes, complete with visually appealing graphics. Store owners can receive payments directly from their stores via credit or debit cards or e-wallets such as GCash or Maya, without peer-to-peer transfers. Customers can arrange in-store delivery using any of Shopboxo’s partners such as Ninja Van, Lalamove and GrabExpress.

Not even a year after its launch, the brand already powers 70,000 stores in different regions and industries. Its features – free, easy to use, efficient interface and reliability – have made it the favorite app of online stores like Nadine’s two stores.

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