- Technology is disrupting all parts of media and entertainment, and investors are rushing to cash in.
- Startups attract millions in investment to change the way things are created, distributed and more.
- These pitches show how their founders sold their vision to raise external capital from venture capital.
Technology is changing all facets of media and entertainment. New startups are raising capital to move from streaming audiences to changing production practices and more.
Insider spoke with the founders about the pitches they used to raise millions and innovate in content creation and distribution.
There’s Canela Media, which raised $32 million to build a Latino streaming house, believing that audience was underserved by mainstream streamers. “I kept reading about the streaming wars,” co-founder Isabel Rafferty told Insider. “But I’m Latina and my options are very limited.”
Animation company Toonstar, which specializes in making fast-paced shows, has enlisted the support of actor and producer Mila Kunis for a new NFT series.
“There’s a lot of development that I think is like the Wild West at the beginning,” co-founder John Attanasio said of Web3 entertainment. “But there’s a lot of development technologically that can create all kinds of utility and these crazy interactive experiences that we’re just scratching the surface of.”
Legion M takes an unconventional approach to fundraising. The manufacturing startup is raising its funding from ordinary people, who will then have the chance to help decide what projects the company pursues. The company calls its app, which allows users to influence the development process, “fantasy football for moviegoers.”
Check out the examples below to learn more about how these and other founders sold their vision.
Disclosure: Mathias Döpfner, CEO of Business Insider’s parent company Axel Springer, is a Netflix board member.