Example of a pitch package: MiO Marketplace’s $550,000 package

Welcome to us 40th Pitch Deck Breakdown! God, time flies.

Of the 40, only three were angel rounds, so today we’re going to break down the angel deck of MiO Marketplace, a platform for publishers and media buyers. The company raised $550,000 at a pre-money valuation of $3.6 million.

Breakdown of pitch-deck takedowns to date. Image credits: TechCrunch / Haje Kamps

We’re looking for more unique pitches to break down, so if you’d like to submit yours, here’s how you can do it.

Slides in this pack

MiO Marketplace kicks ass and keeps going. Still, the package didn’t include all the important items, and I wish the company had done a few things differently, but we’ll get to that. For now, here are the 16 slides that make up the angel deck:

  1. Cover slide
  2. History Slide (“The Evolution of Online Markets”)
  3. Vision and mission slide
  4. Problem slide
  5. Solution slide
  6. Opportunity slide
  7. Market size slide
  8. Competition Slide (“B2B SaaS for Media Buyers/Sellers”)
  9. Value Proposition Slide 1 (“Features for Buyers”)
  10. Value Proposition Slide 2 (“Intelligence for Sellers”)
  11. Business Model Slide (labeled “Introduction to Market”)
  12. Traction slide
  13. Financial Slide (labeled as “Projections”)
  14. Team Slide (“Founder”)
  15. Board of Directors slide
  16. Contact slide

Three things to love

MiO ends its pitch in some really important parts, which is so heartwarming. His team’s slide focuses on all the right things, does a good job explaining his value, and including the company’s mission helps reinforce how he sees the landscape.

The really promising team slide

(Slide 14) This is how you show founder-market fit. Image credits: MiO Market

In the early stages of a new business, investors don’t have much to do: there isn’t much of a product yet, there isn’t much traction—there really isn’t much of anything. So how do you value an early stage company? You look at things like if there’s a big enough market, a problem, and a return opportunity, but most importantly, you have to think about whether this is the right team to bring this product to market. On paper, CEO and founder Sean Halter is a good bet. He claims to have decades of experience and seems to have a deep understanding of the market. All of these are useful. So what does a VC do next? A bit of easy due diligence to see if what’s on the slide matches.

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