20 Kenyan fashion start-ups have been shortlisted for the third class of the British Council’s Creative DNA Programme.
Launched in 2020, the program is funded by the Foreign Commonwealth Office to develop global skills, knowledge and networks for local fashion designers.
The British Council said fashion start-ups will be assessed based on their progress and potential and at the end of the incubator, 10 entrepreneurs will receive Sh3 million in grants to help them innovate and launch a new way for their businesses.
This year’s cohort includes Akiba Studios, Molivian, Matia Kenya, Aert Fashion, Vaa Ke; Oye, Amagove Mugere, Mago Got You, Uncommon Rebel and Tribal Trends.
Others include The Label Saba, Tausi Conde, Bonkerz Nrb, Theresia Kyallo, Alegohono, True Denim Collection, African Yuva Solutions, Hisi Studio and The Bold Latte.
“The cohort will have the opportunity to access and interact with a global network of fashion experts, mentors, corporate clients and partners in Kenya and the UK, as well as test demand for their products through a pop-up store in Kenya and sales online in the UK facilitated by project delivery partner Fashion Scout London,” said the British Council.
The incubator will culminate in a fashion showcase in June, where entrepreneurs will present their brand collections to potential partners.
Since its launch, the program has incubated 31 fashion companies who have seen their businesses grow through connecting with the UK market.